Branded Automotive CX / Sub-Project 03

Digital Transformation · Experience Strategy · Ecosystem Thinking

Building a Seamless Connected Car-App Ecosystem

Inconsistent app experiences across markets caused user friction and misaligned expectations.

01Challenge

Inconsistent experiences across markets

Inconsistent app experiences across markets caused user friction and misaligned expectations.

02Solution

Audit, map and align the ecosystem

A comprehensive audit and journey-mapping process identified usability gaps, streamlined services and aligned market and central perspectives.

03Activities
01
Mapped customer and system flows.
02
Consolidated overlapping features and naming conventions.
03
Defined key UX improvements.
04Outcome
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Created shared alignment across teams.
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Established a strategic foundation for future app enhancements.
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Strengthened experience consistency across markets.
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