Innovation & Emerging Tech · Experience Strategy

Immersive Innovation for a 2026 Car Launch

The objective was to redefine the digital launch experience and push the boundaries of brand interaction through emerging technologies.

01Challenge

A more immersive digital reveal

The objective was to redefine the digital launch experience and push the boundaries of brand interaction through emerging technologies.

02Solution

The concept explored and prioritised AI, haptics, spatial audio and sensory UX to enhance the digital reveal and storytelling experience.

03Activities

Researched and benchmarked emerging technologies and translated them into CX opportunities.

Developed the interaction concept, storytelling and client-facing presentation narrative.

Coordinated cross-functional experts to consolidate experience and technical knowledge.

Developed a business case and detailed cost estimate for strategic decisions.

04Outcome

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Defined technology strategy and implementation priorities.

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Created a roadmap for future digital launch experiences.

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The roadmap included a planned Q1 2026 rollout.