Driving Conversion by Optimising the Configurator Experience

Frequent usability issues and unclear logic within the online configurator resulted in user frustration and lead loss.

01Challenge

Usability issues and unclear logic

Frequent usability issues and unclear logic within the online configurator resulted in user frustration and lead loss.

02Solution

The audit identified weaknesses and defined improvement directions for a smoother digital experience.

03Activities

Evaluated interaction design and user journeys.

Identified logic, clarity and performance gaps.

Created actionable UX recommendations.

04Outcome

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Created a clear redesign roadmap and defined performance KPIs.

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Enhanced conversion potential through improved usability.